Writing

Marketing strategy, GEO, AI creative, and brand building — from Miami.

Marketing in the age of AI answers: what changes and what does not

Jun 20, 2026 · 6 min

Content · Strategy

The 5 biggest mistakes brands make with AI content in 2026

Jun 15, 2026 · 6 min

Why I built a GEO agency before most CMOs knew what GEO was

Jun 10, 2026 · 7 min

Writing · Marketing

What 10 years writing plays taught me about marketing copy that converts

2026-06-18 · 6 min

Writing · Books

I wrote El Escriba while running a marketing agency. Here is what that felt like.

2026-06-19 · 6 min

A Line on the Beach: what moving from Spain to Miami taught me about starting over

2026-06-20 · 7 min

Strategy · Books

I published three books while running a marketing agency. Here is what that actually taught me.

2026-06-22 · 7 min

Leadership · Brand

The Mayor of Miami gave me a Medal of Honor. Here is what building something worth recognizing actually requires.

2026-06-25 · 6 min